EU Regulators Blast Search Engine Data Collection Policies

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media Optimization

The New York Times reports that European Union officials have accused major search engine providers such as Google, Yahoo! and Microsoft of violating user’s personal rights by storing private data for too long. The Article 29 Working Party, an EU advisory board made up of 27 European national privacy chiefs issued a letter to the three companies on Wednesday urging them to appoint outside auditors to ensure that practices used to render data collected from individuals anonymously truly removes all links to a person.

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Yahoo! Launches Facebook Features

Category: Daily Articles

As part of last year’s partnership with Facebook, Yahoo! announced today new features that will allow users of both networks to link their accounts and view and share updates.

According to Yahoo!, people who use both Yahoo! and Facebook will now have access to the Facebook News Feed on the Yahoo! homepage, in Yahoo! Mail and other Yahoo! sites and services.

In addition, people who create and share information on Yahoo! sites (including Yahoo! News, Flickr and Yahoo! Movies) can now share content with friends on Facebook.

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Yahoo Nokia announce global strategic alliance, IM, Email, Maps

Category: Daily Articles

Yahoo today announced a “global strategic alliance” with Nokia that will allow both companies to leverage each others’ products and services including email, instant messaging and maps and navigation services for both PC and mobile devices.

According to the announcement, the new partnership builds on more than five years of collaboration and designates Nokia as the sole provider of Yahoo!’s maps and navigation services via Nokia’s Ovi Maps. In addition, Yahoo! will become the global provider of Nokia’s Ovi Mail and Ovi Chat services. Both companies plan to work on ID federation between their services, starting with allowing users to access Ovi user IDs across various Yahoo! properties.

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Steve Jobs wants to save us from Adobe Flash, our PC’s and Now Porn

Category: Daily Articles

Steve Jobs wants to save us from Adobe Flash, our PC’s and Now Porn

Steve Jobs has gone crazy. Taking the bait on a late-night e-mail from Valleywag Editor Ryan Tate, Jobs defended Apple’s App Store for offering “freedom from porn,” among other things.

Tate posted the entire back-and-forth, which began with his slightly drunken rage over an iPad commercial that promises a revolution. Tate tells Jobs that revolutions are about freedom: “If (Bob) Dylan was 20 today … Would he think the iPad had the faintest thing to do with ‘revolution?’”

Jobs’ response:

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Facebook Top Search Query At Google, Bing & Yahoo

Category: Daily Articles

Guess what search term was the top search term at Google, Bing and Yahoo for the month of March? It was Facebook! Hitwise released data for the four weeks ending March 27th saying that across the three major search engines, the top query is the term [facebook].

Of the search terms they tracked on Google, 1.17% of those searches were for facebook. Bing had more, with 2.6% and Yahoo saw 1.70%.

Here are the top ten search terms for the month of March at Google, Bing and Yahoo according to Hitwise:

Hitwise on Facebook

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Yahoo, Samsung Announce Expanded Mobile Partnership

Category: Daily Articles, Internet Marketing

Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner.

Samsung is the third largest handset maker in the US but has a more limited presence in the all-important smartphone segment.

According to the press release one or more of the following services will appear on Samsung handsets, including Bada (Samsung’s OS) and Android phones:

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Microsoft Income Jumps, Online Services Loss Does Too

Category: Daily Articles, Search Engine Marketing

Wall Street is a curious place. A number of companies last week and this week reported very strong revenues suggesting that the recession is in fact over. But investors, disappointed that performance wasn’t even stronger, punished their shares perhaps with more aggressive expectations than were justified under the circumstances.

Amazon and eBay are two examples of companies with strong revenues and income where investors sold off the stock. And so is Microsoft.

Redmond reported “record [fiscal] third-quarter revenue of $14.50 billion” with a 35% increase in net income. Investors responded by promptly selling Microsoft shares. Its stock fell about 4.5 percent in after-hours trading.

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Internet Marketing

Category: Internet Marketing

Internet Marketing

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Search Engine Marketing (SEM)

Category: Search Engine Marketing

Search Engine Marketing (SEM) by HRH Media

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Social Media Optimization (SMO)

Category: Social Media Optimization

Social Media Optimization (SMO)

Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

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Google, Yahoo!, Microsoft, Join PPC Summit

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC)

San Francisco, California – - July 10, 2008 – Over 100 Internet marketers, advertisers and business professionals, joined industry experts from Microsoft, Google and other firms, at The Pay Per Click Summit in San Francisco.

One of the notable participants, included PPC Summit CEO Mary O’Brien, former Yahoo! Search Marketing Director, who was joined by Keynote speaker Jorie Waterman, Microsoft AdCenter Product Manager, and other industry gurus who shared proven strategies to increase online market share. During the two full days of training, expert trainers presented on these topics: search marketing, bid management, keyword targeting, B2B and B2C advertising, click fraud, landing page and website optimization, Google Adwords tools and other hot topics. For more information about these sessions or other industry trends, take advantage of the Internet Marketing tips covered in the PPC Summit Secrets Revealed email newsletter. Sign up information can be found at

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Yahoo! China is Relaunched to Focus on Search

Category: Daily Articles

Beijing, China – November 9, 2005 – Yahoo! and Alibaba.com Corporation have relaunched the Yahoo! China portal. The site sports a new home page and a new business model focused on search.

As part of the re- launch, Yahoo! China’s search brands, including Yisou.com, have been consolidated and rebranded as “Yahoo! Search”.

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MSN and Yahoo! To Allow Instant Messaging Between Services

Category: Daily Articles

Sunnyvale, California -  October 13, 2005 – Microsoft Corp. and Yahoo! Inc. have announced a cooperative agreement to connect users of the MSN and Yahoo! consumer instant messaging (IM) services.

The agreement will form the world’s largest instant messenger community, estimated to be more than 275 million users. This is the first interoperability agreement between two distinct leading global consumer IM providers. The new arrangement will give MSN Messenger and Yahoo! Messenger users the ability to interact with each other.

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Search Engine Keyword Tool Returns Better Results

Category: Daily Articles

Los Altos, California – October 21, 2005 – A new search engine tool hasdebuted. The new tool, developed by Otopy, Inc., uses semantics and linguistic analysis to identify which keyword or search phrase willreturn a useful search engine result.

Developed by Otopy, Inc., a Los Altos-based startup, and released in Beta recently – its Internet search assistant was developed two years of research and development. Otopy’s tool addresses the problem of not knowing exactly what search term will produce a useful search result.

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