Traffic Generating Links

Traffic generating links are links that do not necessarily help in terms of raising your rankings for a particular keyword or building up your PageRank. What these links do is expose your website on higher traffic pages in hopes that the traffic from the site you are linked on will get you referral visits. Traffic generating links can be in the form of text links, banner ads, forum posts, blog comments, social mentions, popular directories, and more.

Two free tools to determine the traffic a site gets and what demographics visit the site which will help you decide whether it would be a valuable traffic generating link are Compete and Google AdPlanner.

Compete will allow you to compare up to fives sites (when you register for a free account) and see their estimated traffic, percentage of change (to see if a site is becoming more or less popular), top keywords leading to the site, top keywords used on the site, and top referral sites. This is great information to use if you are looking to build traffic links via banner ads, blog commenting, and guest blogging.

Google AdPlanner shares traffic statistics (unique visitors, page views, average time on site), demographics information (gender, education level, income level, age), and related information (audience interest, related sites visited, and keywords searched for) about individual sites. You can also search for sites based on audience by specifying the geography, language, demographic, and interest level to find sites that are visited by people who would be most likely to click on your link. Google AdPlanner will also let you know if a website accepts advertising and links to the advertising page for that website.

Traffic generating links can be a mixture of free and paid links, dofollow and nofollow links. The key in finding traffic generating links is finding sites that get a good amount of visitors that are interested in what your website has to offer.

SERP Elevating Links

To boost your search result positioning for particular keywords, the key is getting dofollow links on relevant pages using your keyword phrase as anchor text. So if you want to rank highly for blogging tips, you will want your links to be using those keywords.

There are many ways to get good SERP elevating links including blog commenting on relevant dofollow blogs (preferably with the KeywordLuv plugin), guest blog posting with your anchor text link in your author bio or content, forum signatures, article marketing, directory submissions, and organic links from relevant pages.

PageRank Boosting Links

While the debate ensues about how important PageRank is for your site and whether Google will continue updaing rankings, until the day comes when Google removes PageRank from their toolbar, people are going to care about their ranking in the 1 – 10 system.

PageRank is built by getting dofollow links from relevant pages with high PageRank. The higher the PR of the page your link is on, the more it will count towards boosting your PageRank. This Google PageRank calculation chart shows how many estimated links it takes to get your site to move up in PageRank.

So what tool will help you find some pages with high PageRank? Why not try SEO Quake for Firefox? It has a handy feature that will let you sort your search results for a particular word by PageRank.

Once you find relevant pages with high PageRank, you can start building PageRank boosting links to your site via blog comments, link requests, directory submissions, etc.

Reputation Building Links

Are you looking toward using SEO for reputation management? Then you will want to focus on reputation building links – links that are anchored with your name or company name as the anchor. The links are built not just to your main website, but also to your social profiles, blogs, and other affiliations, as the point is to bring positive information about you up in the search results.

Reputation links can be built in a multitude of ways. It goes beyond just creating social profiles – you have to build links to those social profiles. Ways to do this include adding it to your main website, interlinking one social profile with another, blog commeting using your name as anchor text and social profiles as the website URL, adding your social profiles to relevant directories (like Twellow, the Twitter directory), including your profiles in forum signatures, and so on.

Backlinks for Your Backlinks

Each of your backlinks to your websites or social profiles is strengthened by the incoming links to the page your link is placed upon. Therefore, it only makes sense to create some backlinks for the pages you get links.

One easy way to do this is to socially bookmark pages once you get a link placed upon them – this can also be an effective method of keeping track of the links you are getting if you are not using another system to manage your backlinks. Bookmarking the pages your link gets placed on may also help notifiy search crawlers to come and check out the newly updated page, getting your link noticed and cached quickly.

The Key to Building Links

One of the most important things to keep in mind when building links, for any purposes, is that the process must look natural to Google to avoid being penalized. So be sure to vary your strategies, anchor text, and other methods of link building so that you can get the optimum results without running into any problems.

Your Link Building

Do you vary your link building for different purposes, or aim simply to raise your SERP? Are there other ways you build links that are effective for the specific purposes mentioned above. Please share your tips in the comments.

• SEO
• SEM
• SMO

HRH Media understands the intricacies of Search Engine Marketing (SEM), but what is it?

• Individuals corporations and businesses describe Search Engine Marketing as a practice that promotes websites by improving visibility in  Search Engines.

How can Search Engine Marketing (SEM) help me grow my business?

• HRH Media utilizes cutting edge products and services to optimize for Search Engine Marketing (SEM). HRH Media provides SEM campaigns that generate real world results for eCommerce Merchants and Websites that promote services. HRH Media provides full analytics and optimization pre-campaign, during and post-campaign.

I have an eCommerce website how can Search Engine Marketing (SEM) help me?

• HRH Media provides eCommerce Search Engine Marketing (SEM) solutions for online merchants by Merchant Advantage. As a Value Added Reseller (VAR) of Merchant Advantage, HRH Media provides you the tools to promote your Product Feed in “One Manageable Area.” Merchant Advantage gives your business the ability to promote your feed to all your favorite shopping channels such as Yahoo, Amazon, eBay, Overstock, Google, PriceGrabber, and Shopping.com. Merchant Advantage has no limitations; it supports over 300 known channels.

• HRH Media offers Channel Management and Optimization Services of Merchant Advantage tools. We do just about everything you need for you data feed. HRH Media can optimize your Shopping data Feed, Product Optimization, Channel Optimization distribution and more.

• HRH Media manages PPC or Paid Inclusion campaigns for merchants who have as few as 1,000 sku’s to merchants with over 1 million sku numbers.

For businesses that require a more well rounded solution to promote their business, HRH Media offers services using techniques for both Paid Inclusion or PPC and Search Engine Optimized ranking.

• Search Engine Optimized Press Release Solutions (now being used by IBM)”
• Website Content Writing Services
• Publicity/ Public Relation
• Social Media Content Optimization

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Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

Social media optimization is linked as a practice of viral marketing where word of mouth is fashioned not by means of friends or family but with the use of networking in social bookmarking, video and photo sharing websites. Comparably with blogs achieves the same can be said of sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is regarded an essential piece of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.