We provide businesses with total Search Engine Optimization and Search Engine Placement.HRH Media specializes in SEO and we have been helping clients reach top first page rankings targeting competitive keywords for over 10 years.

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Search Engine Placement (SEP) is the organic marketing technique by which a specific website is able to reach the top of search results. Clients looking to find companies, products and information through the utilization of data base location sites known as Search Engines; such as Google, Bing, Yahoo and others, use keywords and keyword phrases to identify those websites that most closely match the search criteria of the seeker.

The SEP process entails creating effective and dynamic website structure combined with original and keyword rich content that will attract search engine spiders or “crawlers” which extract and rank those websites which fulfill the search requirement. Properly performed, search engine optimization can not only lift a website to the top of the rankings for original content, keywords and phrases, but can actually filter and quantify potential customers and visitors making SEO development a prime method of achieving high quality results for maximizing profit.

At HRH Media our years of expertise in developing target specific Search Engine Optimization strategies have proven successful for our clients in numerous ways for Burbank companies,

* HRH Media Search Engine Placement is ongoing activity. We keep vigilance over your search engine optimization in order to take advantage of the constantly changing web search policies, criteria and technologies that can affect website ranks and response.

* HRH Media keeps an open door approach for all our Burbank clients, which means that you will always be kept in the chain of necessary modifications and experience the kind of positive results our work produces. We also set a mandate to work with Local Burbank businesses, since SEO requires a detailed understanding of your business.

* HRH Media only employs Search Engine Placement Analysts with a minimum of 5 years experience optimizing websites. We do not and never will, pass your most valuable asset to an inexperienced SEO Analyst, or “Intern”.

* HRH Media understands the need for a return on investment and works tirelessly to exceed your goals. We know it is better to out think the competition rather than out spend them.

At HRH Media, our objective is to supply Search Engine Placement to Burbank companies to help them reach their true potential by developing and maintaining the most successful SEO programs in the industry today. Contact us immediately to discuss your business and how to make it even better.

The SEO process entails creating effective and dynamic website structure combined with original and keyword rich content that will attract search engine spiders or “crawlers” which extract and rank those websites which fulfill the search requirement. Properly performed, search engine optimization can not only lift a website to the top of the rankings for original content, keywords and phrases, but can actually filter and quantify potential customers and visitors making SEO development a prime method of achieving high quality results for maximizing profit.

At HRH Media our years of expertise in developing target specific Search Engine Optimization strategies have proven successful for our clients in numerous ways for Burbank companies,

* HRH Media Search Engine Optimization is ongoing activity. We keep vigilance over your search engine optimization in order to take advantage of the constantly changing web search policies, criteria and technologies that can affect website ranks and response.

* HRH Media keeps an open door approach for all our clients, which means that you will always be kept in the chain of necessary modifications and experience the kind of positive results our work produces. We also set a mandate to work with Local Burbank businesses, since SEO requires a detailed understanding of your business.

* HRH Media only employs Search Engine Optimization Analysts with a minimum of 5 years experience optimizing websites. We do not and never will, pass your most valuable asset to an inexperienced SEO Analyst, or “Intern”.

* HRH Media understands the need for a return on investment and works tirelessly to exceed your goals. We know it is better to out think the competition rather than out spend them.

At HRH Media, our objective is to supply Search Engine Optimization to Burbank companies to help them reach their true potential by developing and maintaining the most successful SEO programs in the industry today. Contact us immediately to discuss your business and how to make it even better.

We provide local business in Los Angeles with SEO placement. HRH Media specializes in Los Angeles SEO Agency specializing in Search Engine Optimization. We have been helping clients get first page rankings on competitive keyword for over 10 years.
Search Engine Optimization (SEO) is the organic marketing technique by which a specific website is able to reach the top of search results. Clients looking to find companies, products and information through the utilization of data base location sites known as Search Engines; such as Google, Bing, Yahoo and others, use keywords and keyword phrases to identify those websites that most closely match the search criteria of the seeker.
The SEO process entails creating effective and dynamic website structure combined with original and keyword rich content that will attract search engine spiders or “crawlers” which extract and rank those websites which fulfill the search requirement. Properly performed, search engine optimization can not only lift a website to the top of the rankings for original content, keywords and phrases, but can actually filter and quantify potential customers and visitors making SEO development a prime method of achieving high quality results for maximizing profit.
At HRH Media our 10 years of expertise in developing target specific SEO strategies have proven successful for our clients in numerous ways for Los Angeles companies.
* HRH Media SEO is ongoing activity. We keep vigilance over your search engine optimization in order to take advantage of the constantly changing web search policies, criteria and technologies that can affect website ranks and response.
* HRH Media keeps an open door approach for all our clients, which means that you will always be kept in the chain of necessary modifications and experience the kind of positive results our work produces. We also set a mandate to work with Local Los Angeles businesses, since SEO requires a detailed understanding of your business.
* HRH Media only employs SEO Analysts with a minimum of 5 years experience optimizing websites. We do not and never will, pass your most valuable asset to an inexperienced SEO Analyst, or “Intern”.
* HRH Media understands the need for a return on investment and works tirelessly to exceed your goals. We know it is better to out think the competition rather than out spend them.
At HRH Media, our objective is to supply SEO to Los Angeles companies to help them reach their true potential by developing and maintaining the most successful SEO programs in the industry today. Contact us immediately to discuss your business and how to make it even better.

Search Engine Optimization (SEO) is the organic marketing technique by which a specific website is able to reach the top of search results. Clients looking to find companies, products and information through the utilization of data base location sites known as Search Engines; such as Google, Bing, Yahoo and others, use keywords and keyword phrases to identify those websites that most closely match the search criteria of the seeker.

The SEO process entails creating effective and dynamic website structure combined with original and keyword rich content that will attract search engine spiders or “crawlers” which extract and rank those websites which fulfill the search requirement. Properly performed, search engine optimization can not only lift a website to the top of the rankings for original content, keywords and phrases, but can actually filter and quantify potential customers and visitors making SEO development a prime method of achieving high quality results for maximizing profit.

At HRH Media our years of expertise in developing target specific SEO strategies have proven successful for our clients in numerous ways for Burbank companies,

• HRH Media SEO is ongoing activity. We keep vigilance over your search engine optimization in order to take advantage of the constantly changing web search policies, criteria and technologies that can affect website ranks and response.

• HRH Media keeps an open door approach for all our clients, which means that you will always be kept in the chain of necessary modifications and experience the kind of positive results our work produces. We also set a mandate to work with Local Burbank businesses, since SEO requires a detailed understanding of your business.

• HRH Media only employs SEO Analysts with a minimum of 5 years experience optimizing websites. We do not and never will, pass your most valuable asset to an inexperienced SEO Analyst, or “Intern”.

• HRH Media understands the need for a return on investment and works tirelessly to exceed your goals. We know it is better to out think the competition rather than out spend them.

At HRH Media, our objective is to supply SEO to Burbank companies to help them reach their true potential by developing and maintaining the most successful SEO programs in the industry today. Contact us immediately to discuss your business and how to make it even better.

The SEO process entails creating effective and dynamic website structure combined with original and keyword rich content that will attract search engine spiders or “crawlers” which extract and rank those websites which fulfill the search requirement. Properly performed, search engine optimization can not only lift a website to the top of the rankings for original content, keywords and phrases, but can actually filter and quantify potential customers and visitors making SEO development a prime method of achieving high quality results for maximizing profit.

At HRH Media our years of expertise in developing target specific SEO strategies have proven successful for our clients in numerous ways.

• HRH Media SEO is on going activity. We keep vigilance over your search engine optimization in order to take advantage of the constantly changing web search policies, criteria and technologies that can affect website ranks and response.

• HRH Media keeps an open door approach for all our clients, which means that you will always be kept in the chain of necessary modifications and experience the kind of positive results our work produces. We also set a mandate to work with Local Woodland Hills businesses, since SEO requires a detailed understanding of your business.

• HRH Media only employs SEO Analysts with a minimum of 5 years experience optimizing websites. We do not and never will, pass your most valuable asset to an inexperienced SEO Analyst, or “Intern”.

• HRH Media understands the need for a return on investment and works tirelessly to exceed your goals. We know it is better to out think the competition rather than out spend them.

At HRH Media, our objective is to supply SEO to Woodland Hills companies to help them reach their true potential by developing and maintaining the most successful SEO programs in the industry today. Contact us immediately to discuss your business and how to make it even better.

Siri uses Nuance’s speech recognition technology on the front end and taps into third party APIs, such as Yelp, OpenTable, Citysearch and others to deliver content and results. What Siri does is analyze unstructured “natural language” queries and deliver results in ways that are “actionable.” The company is seeking to move beyond SERPs and take users to actions.

Here’s an example:

In the narrow frame of “Google vs. Apple,” people will want to interpret this as “oneupsmanship” or in furtherance of their “war.” But the technology is compelling enough that it justifies the acquisition outside of that competitive context.

It is possible I suppose that “Apple wanted to keep it away from Google” or otherwise better compete with Android’s now broad speech capabilities. And I would speculate that Apple probably has a plan to use Siri’s “intelligence” in ways that cut across apps, perhaps embedding some of the core functionality in a future version of the iPhone OS itself. We’ll obviously have to see.

Siri had an unannounced deal with a “tier one” US mobile carrier, which currently doesn’t sell the iPhone. It will be interesting to see what happens there as well.

If you try to access Google’s external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion of those users to the new tool.

I asked Google if they plan on phasing out the old tool. Google told me that the old tool is still available from the new tool via a link at the top right that reads, “previous interface.” Google told me they do plan on phasing out the old tool for the new tool, but would not give me an estimated date for that to occur. It is my understanding that Google wants to wait to hear any feedback prior to making that decision.

The new external keyword tool is still available to any user, without a login required, but there is an immediate captcha that is required before you utilize the tool. There was an captcha on the old tool as well.

Here are screen captures of the new and old tool:

New Tool:

Old Tool:

The outsourcing option

Whether outsourcing is best for you depends on your situation. Here are some of the pros and cons of taking this route:

Pros:

* Expertise. It can be easier (sometimes much easier) to find someone who has the expertise you need now.
* Leverage industry exposure. SEO consulting firms have visibility into many different projects across many different types of sites. This breadth of experience is very difficult to recreate in-house.
* Persuasive power of an external authority. In my last two columns I discussed how important it is to

sell management on the benefits of investing in SEO. Management may simply by more willing to believe the advice of a recognized industry authority over their in-house people.

Cons:

* Lack of understanding of the internal company environment. Any external organization, no matter how skilled, is simply not going to understand your company as well as someone who lives and breathes your company culture every day.
* Less committed. SEO consulting firms are likely to have many clients. Losing one client is not desirable, but it is not a disaster either.

The in-house option

Here is a brief look at the pros and cons of hiring your own internal SEO talent:

Pros:

* Internal expertise. Consulting relationships are often designed to be temporary, and once a consultant is gone, so is a lot of the knowledge gained around a search marketing campaign. Of course, employee relationships come to an end too, but usually not as often, or as quickly, so the knowledge is retained by the organization for a longer period of time. If you have more than one internal SEO resources this risk is reduced even further.
* Better positioned to sell internally. Somewhat paradoxically, external authority can be helpful in selling the benefits of SEO, but an employee is in a better position to sell to many different stakeholders within an organization. There are many groups that are impacted by SEO, and they all need to be sold on the process.

Cons:

* Potentially more expensive. You can hire a consultant and engage only a portion of their time, but an employee generally requires full time work and benefits.
* Scarcity of top talent. You may need to train your in-house talent, because many of the top SEO consultants are making a lot of money, and bringing them in-house to work for you could cost you more than you might be willing to pay.
* Learning on the job. A corollary to the prior point is that to keep costs down you may need someone to learn the necessary skills on the job.

The argument for doing both

While there are compelling arguments for both outsourcing and hiring in-house talent, there are also some strong arguments for doing a bit of both. Given the challenges of staying current with developments in SEO and online marketing, consulting with a firm or individual who makes a living doing just that can be a big advantage. The consultant’s ability to work on different sites and with clients who have a wide range of needs can be a pretty compelling advantage.

On the other hand, hiring an in-house SEO position has advantages as well. As outlined above retaining knowledge and expertise, and the ability to sell across multiple departments in the company can be a huge benefit.

Of course, the needs of every organization are different, but SEO and online marketing are must-haves for your organization. For many, the best choice will be to decide on what expertise is essential to have in-house, and make a plan to build it or buy it. Then, supplement that with external expertise to make sure your in-house team can leverage all of the expertise of external SEO professionals.

Help Net tried searching for Gray Powell on Google and found that the first page of results returned 4 malicious links. Out of 10. Ouch. More disconcerting is that fact that only one quarter of the engines used by Virustotal.com detected the malware being served — double ouch.

So Powell’s unfortunate legacy (which of course has absolutely nothing to do with the man himself) will ultimately be thousands and thousands of Windows PCs infected with malware by users who just aren’t paying enough attention to what they click.

I’m guessing Apple is only a little bit sad about that prospect. Or perhaps not.

The Apple iPhone was indeed revolutionary and provided the true smartphone leap forward, that has been followed and in many ways being surpassed by Android, with more and more mainstream users browsing online via mobile devices.

How does this impact & affect the SEO that you have already carefully crafted for your sites?  Not much…for now.

Google CEO Eric Schmidt stated at the 2010 Mobile World Congress their new mantra & current strategy is “Mobile First” thus you can be first by getting ahead of your competition by planting these mobile seeds into your site:

• Create a mobile version of your site optimally in a mobile subdomain or  subdirectory rather than a separate domain or TLD such a .mobi

• Render this mobile version of your site via mobile user agent detection while also providing the user an opt out to the standard web version.

• The mobile version of your site should have the following DocType declared above the HEAD code:  <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>

• The SEO coding elements will remain the same in the mobile version but to improve usability & reduce any possible duplicate content issues its best to strip extraneous content, JavaScript & graphics out – optimally via CSS.

• A mobile site should have at least half the load time in comparison to the standard site with a true target of under 2 seconds load time on an Edge or non-3G signal.

• A mobile sitemap XML should also be created which has as the main difference from the standard sitemap XML a <mobile:mobile/> declaration after each URL listing – Google Mobile Sitemap Instructions

• Affirm your mobile progress by using the tools at W3C & MobiReady to validate your code for mobile readiness as well check load time and actual mobile device rendering.

Currently Google Mobile search is nearly identical to the standard search but there is a separate mobile index which will only grow in providing differentiated results.

I will detail in next month’s mobile post at Search Engine Journal a key set of code that will give you this mobile search edge.

On-page Factors

When it comes to SEO, it’s extremely important that your website is search engine friendly. The search engines can crawl your website and find all of the pages on the site. Each of these web pages contains unique content (enough content so that the search engines can figure out what your web page is about). Each web page must have generally accepted “best practices” applied to it, which includes:

• A proper title tag.
• Proper meta tags, including a meta description tag and a meta keywords tag.
• Proper use of .css style sheets, headings and sub headings, and SEO friendly navigation.
• No hidden text or content that’s not viewable by humans.
• Good use of internal anchor text, which is the text that you use to link to other web pages on your site. It needs to describe what you’re linking to. For example, if I link to the “search engine marketing services” page, the link text should be “search engine marketing services” or something equally appropriate.
• Proper internal link structure, which includes having more links to your most important web pages.
• Proper use of URLs (i.e., search engine friendly URLs), which includes using keywords in the URL. Don’t use parameters, do rewrite the URLs whenever possible.
• Adding good, on-topic content on a regular basis to your site. This can be in the form of articles, a blog, news items, new videos, PDFs, a message board, a directory, a glossary of terms, press releases, and other content. The most important idea here is to keep adding content and growing your site, not just leaving it alone to be a static site.

There are a lot of other important on-page factors, and you can review the latest search engine ranking factors, for example, that are important. There really isn’t enough time here to cover everything that’s important. For now, let’s move onto the search engine optimization off-page factors.

Off-page Factors

There are also things you can do off-page to promote your site beyond adding content and optimizing web pages. The first order of business is to get your site “trusted” by the search engines (mainly Google). There are several things you can do to get trusted, which includes doing a few press releases and distributing them through the proper distribution channels, as well as getting a few important directory listings, such as Yahoo! Directory, Best of the Web, dmoz, Business.com, and others.

DMOZ open directory project, home page screen capture.

Your website generally also needs to be in your more important niche-type of directories, which will depend on your industry. If there are industry trade magazines that have buyer’s guides or other on-topic listings, you might start there. The whole idea is to get listed on websites that require a human element or human review.

So, here are the important points:

• Get your site trusted (TrustRank).
• Human-edited directory listings.
• Analyze competitors’ links.
• On-topic links are key.
• Focus on links from many unique domains.
• Create off-site content and link back to your site.
• Deep links are key (not just to home page).
• Get “links to your links.”
• Get a few links each day.

Social Media

Combine your SEO efforts with social media marketing efforts. For example, once you post on your blog, make sure that you promote that blog post on the social media websites. Get links to your social media links. Also, read more about Google’s Top Links feature.

More About Anchor Text

In 2010, exact anchor text is not necessarily good. Sure, it’s okay to have a few exact anchor text links, and I would not go out and remove the ones that already have exact anchor text. But you need to vary it. Here are some examples:

• Example of anchor text: Search Engine Marketing
• Example of good anchor text: Bill Hartzer, a search engine marketing expert
• Example of better anchor text: At the Pubcon Conference in Dallas, Bill Hartzer, a search engine marketing expert from Texas, says that you need to vary your anchor text.

Links within sentences are ideal, search engines are aware of information before and after the anchor text.

According to the firm, companies that carry out SEO campaigns incorrectly, or those which optimize their websites in a non-standard manner could end up being blocked from search engine results pages.

Google claimed that badly designed websites can be mistaken for ‘phishing’ operations and could be wrongly identified as carrying out illegal or malicious activities by crawlers.

The warning highlights the importance of turning to a professional search engine optimization (SEO) firm when attempting to improve search engine rankings for specific keywords and key phrases.

Secondary domain names that are improperly linked to a firm’s main website are also a major source of problems for online businesses, the search giant states.

Google notes that these additional websites can often have very little to do with a firm’s core content and as a result can be flagged up as unrelated or illegitimate.

The search engine firm also noted that companies should be cautious when using third-party logos on their landing pages, as branding that belongs to another company can lead to confusion, particularly if logos are placed next to login fields or on online forms.

According to Google, crawlers can mistake the combination of data gathering text boxes and unrelated company logos with phishing scams – especially since there has been a dramatic increase in the number of fake landing pages being used by cyber criminals to steal people’s passwords and bank details.

With this in mind, Google urged firms to refrain from asking for passwords to other sites as this will instantly earmark a website as fake.

This common-sense approach to website design as a means of boosting a firm’s search engine ranking was recently highlighted by industry expert Howard Rybko.

Mr Rybko told Media Update that fancy website design should be secondary to a clear and functional approach that leaves visitors unfazed and unconfused.

Much like a successful search engine optimization campaign, Mr Rybko claimed that good website design involves the strategic application of resources and careful planning.

http://www.bignews.biz/?id=863264&keys=marketing-optimisation-seo-promotion

• SEO
• SEM
• SMO

HRH Media understands the intricacies of Search Engine Marketing (SEM), but what is it?

• Individuals corporations and businesses describe Search Engine Marketing as a practice that promotes websites by improving visibility in  Search Engines.

How can Search Engine Marketing (SEM) help me grow my business?

• HRH Media utilizes cutting edge products and services to optimize for Search Engine Marketing (SEM). HRH Media provides SEM campaigns that generate real world results for eCommerce Merchants and Websites that promote services. HRH Media provides full analytics and optimization pre-campaign, during and post-campaign.

I have an eCommerce website how can Search Engine Marketing (SEM) help me?

• HRH Media provides eCommerce Search Engine Marketing (SEM) solutions for online merchants by Merchant Advantage. As a Value Added Reseller (VAR) of Merchant Advantage, HRH Media provides you the tools to promote your Product Feed in “One Manageable Area.” Merchant Advantage gives your business the ability to promote your feed to all your favorite shopping channels such as Yahoo, Amazon, eBay, Overstock, Google, PriceGrabber, and Shopping.com. Merchant Advantage has no limitations; it supports over 300 known channels.

• HRH Media offers Channel Management and Optimization Services of Merchant Advantage tools. We do just about everything you need for you data feed. HRH Media can optimize your Shopping data Feed, Product Optimization, Channel Optimization distribution and more.

• HRH Media manages PPC or Paid Inclusion campaigns for merchants who have as few as 1,000 sku’s to merchants with over 1 million sku numbers.

For businesses that require a more well rounded solution to promote their business, HRH Media offers services using techniques for both Paid Inclusion or PPC and Search Engine Optimized ranking.

• Search Engine Optimized Press Release Solutions (now being used by IBM)”
• Website Content Writing Services
• Publicity/ Public Relation
• Social Media Content Optimization

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Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

Social media optimization is linked as a practice of viral marketing where word of mouth is fashioned not by means of friends or family but with the use of networking in social bookmarking, video and photo sharing websites. Comparably with blogs achieves the same can be said of sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is regarded an essential piece of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

SITE REVIEW AND KEYWORD RESEARCH

At the beginning of the SEO process, HRH Media will examine your website to determine how its current design and architecture can be made more search engine friendly. Common features such as duplicate content, session ID numbers, Flash content, or dynamic content can provide obstacles to achieving higher placement in search engines. In our initial site review, HRH Media will identify these and other issues that will require correction during SEO implementation.

Relevant, well-chosen keywords are also essential to successful organic search engine placement. Based on our initial consultation with you, HRH Media will compile a list of keywords that are appropriate both for your target market and for characteristics of your website such as current ranking, site age, links, etc. Using search engine tools and proprietary research tools, HRH Media will identify which keywords offer the greatest potential for unique traffic and return on investment.

CONTENT

SEO content must appeal to two different audiences: search engine spiders and human readers. The professional copywriters employed by HRH Media will create website content that is not only SEO friendly, but also compelling, informative, credible, and stylistically appropriate for your industry and clientele. Our content writers will:

• Add keywords and text to current website pages

Our content writers will revise your existing site content to meet the keyword density and text length requirements of search engine algorithms. This may require expanding the amount of content on any given page. If your website is a new site, your content writer will create original content for the pages that have been slated for optimization. In all cases, HRH Media will strive to maintain the essence of your website and its message.

The content writer assigned to your site may solicit ancillary references and information from you to gain a sense of your industry, products, and/or services. This information will help him or her tailor your website’s content to the appropriate audience using an appropriate tone.

• Create new pages and content

Depending on the current size of your site, HRH Media may need to create new pages for indexing. Content on new pages will contain relevant keywords and text. For sites with very little content or a greater degree of industry competition, we can also write original, 300- to 600-word articles which are keyword rich and related to your products and/or services.

Google XML Sitemaps
HRH Media will create an XML sitemap of your website and submit it to Google. The Sitemap Protocol is a file that lists all of the URLs for your site. This will make it easier for search engine spiders to index your site, particularly if it contains many product pages or URLs that can be accessed only via a search form rather than by following a link.

Article Writing and Submission
The articles that HRH Media creates for your website may be posted either directly to your site to increase its optimized content or to other sites for link building purposes. If you prefer, the articles could be submitted to article directories to enhance natural link development. In such cases, our writing staff would create multiple versions of your article(s) so that the duplicate content filters of the search engines will not filter them out. These articles would then be distributed to more than 500 directories and publications, along with a disclaimer that each article may be published for free as long as your company is credited. Each article’s footer would thus include an author’s name (someone from your company) and a link back to your website.

Google Analytics Installation
Google Analytics is a service that provides detailed statistics about the visitors to your website. It’s a highly useful Internet marketing tool that reveals where your website traffic is coming from, including which search engines, pay-per-click ads, and keywords are driving the most visitors to your website.

Analytics Analysis & Reporting
The advanced analytics analysis and reporting service offered by HRH Media involves a thorough study of the analytics data related to your search engine optimization campaign. HRH Media will use these statistics to improve your SEO performance and modify your keyword list in accordance with the traffic your website receives from both optimized and non-optimized search terms.

INTERNAL LINK STRUCTURE OPTIMIZATION

Optimizing the internal link structure of your website is critical for several reasons. Clean URLs within the source code make it easier for search engine spiders to completely index your site. Improving your site’s internal link structure ensures that each themed page will have more pages pointing to it. Adding or improving a sitemap provides text-based links to key pages and further ensures that all pages will be crawled and indexed by the search engines.

NATURAL LINK DEVELOPMENT & EXTERNAL LINKS

• Directory Submission

In addition to improving website architecture and content, HRH Media will work to boost your website’s link popularity. This part of the campaign will include submitting the site to web directories. After identifying which directories might improve the site’s profile, HRH Media will submit your website to applicable categories in those directories’ databases.

• Text Link Advertising

Once your website has been submitted to the appropriate directories, HRH Media will purchase text link advertisements on well-known sites. These advertisements will boost your website’s exposure and credibility by association. Consumer confidence in your website should increase in proportion to its increased visibility.

• Blog Posting

HRH Media will research and write sponsored blog posts for websites that are appropriate for your SEO campaign. These blogs will display content that is specifically relevant to your website and will link back to your website to increase incoming links.

• Press Releases

Optimized press releases will be written and distributed online to help generate traffic and develop the link popularity of your site. Optimized press releases are often featured for several days in news search engines as the top stories for their given industry or keyword(s). Even after the initial interest in your news story has faded, your press release will remain indexed on search engines, helping to raise the visibility of your company and its products and services.

REPORTS AND SEO PERFORMANCE TRACKING

Before HRH Media begins your optimization, we provide a baseline ranking report to show how your site currently ranks in search engines. Additional ranking reports will be provided every month, and our staff will monitor the performance of your SEO campaign to make sure it is on the right track. Site reviews and optimization adjustments will be performed as needed, and our staff will contact you periodically via phone or email to provide project updates and discuss the optimization. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

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