Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages.

PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking advantage of the opportunities available. You should move past just serving ads to putting forth comprehensive strategies that will grow your business.  Read more... (1130 words, 1 image, estimated 4:31 mins reading time)

Tags: Google, PPC Advertising, Search Engine Marketing, SEM

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.

What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:  Read more... (1380 words, 1 image, estimated 5:31 mins reading time)

Tags: agency, b2b, Google, outsource campaigns, PPC, ppc success, rankings, Search Engine Marketing, SEM, SEM expertise

Part of SEM

Pay per click marketing enables your business to reach

Tags: Pay Per Click (PPC), Pay-Per-Click, PPC, Search Engine Marketing, SEM

Internet Marketing

• SEO
• SEM
• SMO

Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, Natural Link Development, Optimization Services, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Value Added Reseller, VAR, Yahoo

 Read more... (309 words, estimated 1:14 mins reading time)

Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, Optimization Services, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Value Added Reseller, VAR, Yahoo

Social Media Optimization (SMO)

Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.  Read more... (181 words, estimated 43 secs reading time)

Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, online reputation management, Optimization Services, ORM, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, Publicity, RSS feeds, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Social Media Optimization, social news, Value Added Reseller, VAR, Yahoo

 Read more... (1128 words, estimated 4:31 mins reading time)

Tags: Article Writing, Blog Posting, Content, Directory Submission, Google Analytics, Google XML Sitemaps, KEYWORD RESEARCH, links, Natural Link Development, Press Releases, SEM, SEO, SITE REVIEW, Submit Express, Text Link Advertising