eBay, AOL Benefit from Increased US Web Usage

eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company.

Americans Engage More Online
With growth that may be partially explained by March 2010 having three more days than February 2010, Americans conducted an average of 57 internet sessions during the month, 7.6% more than 53 the previous month. The average number of domains visited per person grew 7.2%, from 83 to 89, and the average number of web pages visited per person increased 4.1%, from 2,543 to 2,646.  Read more... (727 words, 4 images, estimated 2:54 mins reading time)

Tags: Behavioral Marketing, blogs, Demographics, Direct, Directories, E-Commerce, Entertainment, Google Advertisers, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Media Department, New Tech, Online, Online Networks, Research, Retail, Search Engine Marketing, Top Sites by Unique Visitor

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages.

PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking advantage of the opportunities available. You should move past just serving ads to putting forth comprehensive strategies that will grow your business.  Read more... (1130 words, 1 image, estimated 4:31 mins reading time)

Tags: Google, PPC Advertising, Search Engine Marketing, SEM

Tags: Behavioral Marketing, blogs, Branding, Demographics, Direct, E-Commerce, Google Advertisers, Healthcare, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Media Department, mobile, New Tech, Newspapers, Online, Online Networks, Personalization, Print, Promotions, Research, Retail, Search Engine Marketing, Search Engine Optimization, Telecom, Videogames, Wireless

Google warns bad SEO can result in legitimate websites being blocked
Search engine giant Google has warned companies that the incorrect use of search engine optimization techniques could have serious negative consequences for both their Google ranking and their reputation.

Search engine giant Google has warned companies that the incorrect use of search engine optimization techniques could have serious negative consequences for both their Google ranking and their reputation.

According to the firm, companies that carry out SEO campaigns incorrectly, or those which optimize their websites in a non-standard manner could end up being blocked from search engine results pages.  Read more... (399 words, estimated 1:36 mins reading time)

Tags: Google, los angeles seo, negative consequences, Page Ranking, phishing, Search Engine Giant, Search Engine Marketing, Search Engine Optimization, SEO, seo experts

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.

What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:  Read more... (1380 words, 1 image, estimated 5:31 mins reading time)

Tags: agency, b2b, Google, outsource campaigns, PPC, ppc success, rankings, Search Engine Marketing, SEM, SEM expertise

Part of SEM

Pay per click marketing enables your business to reach

Tags: Pay Per Click (PPC), Pay-Per-Click, PPC, Search Engine Marketing, SEM