Social Media Optimization (SMO)

Category: Social Media Optimization

Social Media Optimization (SMO)

Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

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AOL Bulks Up Video Search Engine with RSS Feeds

Category: Daily Articles

Dulles, Virginia – October 26, 2005 – AOL has increased its searchable video content by adding several new RSS feeds from partners to its video search engine.

Included in the news video content are RSS feeds from: Blastro.com, EVTV1.com, Forbes.com, GameTrailers.com, PC World and Time4 Media properties including Transworld Skateboarding, Transworld Snowboarding and Transworld Surf.

The new optimized video RSS feeds will be included in America Online’s new video search engine available through the AOL.com portal’s Video tab ( http://www.aol.com/video ), AOL Search ( http://www.aolsearch.com ) and on the AOL service. The content will also be available at SingingFish ( http://www.singingfish.com ).

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