Third-Party Apps Dominate Mobile Smartphone Marketing

As mobile smartphone usage rates dramatically increase, so does the potential for specifically aiming marketing programs at smartphone users. A sizable majority of marketers (75%) currently employ
third-party mobile networking apps, such as Facebook on the iPhone, to interact with their fans.

However, most marketers are not currently involved with creating custom mobile apps, mobile advertising or optimizing their websites for mobile smartphones. Out of these three mobile smartphone marketing activities, optimizing a website or blog for mobile applications had the highest usage rate, with almost half of marketers (43%) doing so.

Less than one in five marketers is currently creating their own custom apps (19%) or engaging in mobile advertising (18%). Bigger businesses are more likely to optimize their websites and leverage mobile advertising.

Marketers Want to Know More

Most marketers are interested in learning more about mobile smartphone opportunities. The biggest percentage (73%) are seeking to optimize their websites for mobile browsing, perhaps reflecting the relatively high engagement rate with this activity. Using mobile networking apps to interact with fans, which a majority of marketers already do, also garnered a high level of interest (59%). B2C companies were much more interested in interacting with mobile fans (65.4% of B2C compared to 54.6% of B2B).

While relatively few marketers currently create custom apps or engage in mobile advertising, more than half of marketers have interest in  these two options (57% and 52%, respectively). Sixty percent of large businesses were interested in mobile advertising.

• SEO
• SEM
• SMO

HRH Media understands the intricacies of Search Engine Marketing (SEM), but what is it?

• Individuals corporations and businesses describe Search Engine Marketing as a practice that promotes websites by improving visibility in  Search Engines.

How can Search Engine Marketing (SEM) help me grow my business?

• HRH Media utilizes cutting edge products and services to optimize for Search Engine Marketing (SEM). HRH Media provides SEM campaigns that generate real world results for eCommerce Merchants and Websites that promote services. HRH Media provides full analytics and optimization pre-campaign, during and post-campaign.

I have an eCommerce website how can Search Engine Marketing (SEM) help me?

• HRH Media provides eCommerce Search Engine Marketing (SEM) solutions for online merchants by Merchant Advantage. As a Value Added Reseller (VAR) of Merchant Advantage, HRH Media provides you the tools to promote your Product Feed in “One Manageable Area.” Merchant Advantage gives your business the ability to promote your feed to all your favorite shopping channels such as Yahoo, Amazon, eBay, Overstock, Google, PriceGrabber, and Shopping.com. Merchant Advantage has no limitations; it supports over 300 known channels.

• HRH Media offers Channel Management and Optimization Services of Merchant Advantage tools. We do just about everything you need for you data feed. HRH Media can optimize your Shopping data Feed, Product Optimization, Channel Optimization distribution and more.

• HRH Media manages PPC or Paid Inclusion campaigns for merchants who have as few as 1,000 sku’s to merchants with over 1 million sku numbers.

For businesses that require a more well rounded solution to promote their business, HRH Media offers services using techniques for both Paid Inclusion or PPC and Search Engine Optimized ranking.

• Search Engine Optimized Press Release Solutions (now being used by IBM)”
• Website Content Writing Services
• Publicity/ Public Relation
• Social Media Content Optimization

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Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

Social media optimization is linked as a practice of viral marketing where word of mouth is fashioned not by means of friends or family but with the use of networking in social bookmarking, video and photo sharing websites. Comparably with blogs achieves the same can be said of sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is regarded an essential piece of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.