Although three-quarters of marketers use third-party mobile networking applications, most do not create their own customized apps or use mobile advertising, according to a new survey from SocialMediaExaminer.com.

Third-Party Apps Dominate Mobile Smartphone Marketing

As mobile smartphone usage rates dramatically increase, so does the potential for specifically aiming marketing programs at smartphone users. A sizable majority of marketers (75%) currently employ
third-party mobile networking apps, such as Facebook on the iPhone, to interact with their fans.

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Tags: Behavioral Marketing, blogs, Branding, Business-to-Business, Direct, E-Commerce, Integrated/Cross-Media/Convergence, Interactive, iPhone, Measurement/Analytics, Media Department, mobile, New Tech, Online, Online Networks, PR, Promotions, Research, smartphone, Telecom, third-party mobile

Internet Marketing

• SEO
• SEM
• SMO

Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, Natural Link Development, Optimization Services, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Value Added Reseller, VAR, Yahoo

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Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, Optimization Services, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Value Added Reseller, VAR, Yahoo

Social Media Optimization (SMO)

Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.  Read more... (181 words, estimated 43 secs reading time)

Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, online reputation management, Optimization Services, ORM, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, Publicity, RSS feeds, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Social Media Optimization, social news, Value Added Reseller, VAR, Yahoo