According to the firm, companies that carry out SEO campaigns incorrectly, or those which optimize their websites in a non-standard manner could end up being blocked from search engine results pages.

Google claimed that badly designed websites can be mistaken for ‘phishing’ operations and could be wrongly identified as carrying out illegal or malicious activities by crawlers.

The warning highlights the importance of turning to a professional search engine optimization (SEO) firm when attempting to improve search engine rankings for specific keywords and key phrases.

Secondary domain names that are improperly linked to a firm’s main website are also a major source of problems for online businesses, the search giant states.

Google notes that these additional websites can often have very little to do with a firm’s core content and as a result can be flagged up as unrelated or illegitimate.

The search engine firm also noted that companies should be cautious when using third-party logos on their landing pages, as branding that belongs to another company can lead to confusion, particularly if logos are placed next to login fields or on online forms.

According to Google, crawlers can mistake the combination of data gathering text boxes and unrelated company logos with phishing scams – especially since there has been a dramatic increase in the number of fake landing pages being used by cyber criminals to steal people’s passwords and bank details.

With this in mind, Google urged firms to refrain from asking for passwords to other sites as this will instantly earmark a website as fake.

This common-sense approach to website design as a means of boosting a firm’s search engine ranking was recently highlighted by industry expert Howard Rybko.

Mr Rybko told Media Update that fancy website design should be secondary to a clear and functional approach that leaves visitors unfazed and unconfused.

Much like a successful search engine optimization campaign, Mr Rybko claimed that good website design involves the strategic application of resources and careful planning.

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• SEO
• SEM
• SMO

HRH Media understands the intricacies of Search Engine Marketing (SEM), but what is it?

• Individuals corporations and businesses describe Search Engine Marketing as a practice that promotes websites by improving visibility in  Search Engines.

How can Search Engine Marketing (SEM) help me grow my business?

• HRH Media utilizes cutting edge products and services to optimize for Search Engine Marketing (SEM). HRH Media provides SEM campaigns that generate real world results for eCommerce Merchants and Websites that promote services. HRH Media provides full analytics and optimization pre-campaign, during and post-campaign.

I have an eCommerce website how can Search Engine Marketing (SEM) help me?

• HRH Media provides eCommerce Search Engine Marketing (SEM) solutions for online merchants by Merchant Advantage. As a Value Added Reseller (VAR) of Merchant Advantage, HRH Media provides you the tools to promote your Product Feed in “One Manageable Area.” Merchant Advantage gives your business the ability to promote your feed to all your favorite shopping channels such as Yahoo, Amazon, eBay, Overstock, Google, PriceGrabber, and Shopping.com. Merchant Advantage has no limitations; it supports over 300 known channels.

• HRH Media offers Channel Management and Optimization Services of Merchant Advantage tools. We do just about everything you need for you data feed. HRH Media can optimize your Shopping data Feed, Product Optimization, Channel Optimization distribution and more.

• HRH Media manages PPC or Paid Inclusion campaigns for merchants who have as few as 1,000 sku’s to merchants with over 1 million sku numbers.

For businesses that require a more well rounded solution to promote their business, HRH Media offers services using techniques for both Paid Inclusion or PPC and Search Engine Optimized ranking.

• Search Engine Optimized Press Release Solutions (now being used by IBM)”
• Website Content Writing Services
• Publicity/ Public Relation
• Social Media Content Optimization

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Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

Social media optimization is linked as a practice of viral marketing where word of mouth is fashioned not by means of friends or family but with the use of networking in social bookmarking, video and photo sharing websites. Comparably with blogs achieves the same can be said of sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is regarded an essential piece of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.