Social Media Optimization (SMO)
Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.
Tags: Blog Posting, Channel Management, Channel Optimization Distribution, Directory Submission, eCommerce, Google, HRH Media, Internet Marketing, Merchant Advantage, online reputation management, Optimization Services, ORM, Page Ranking, Paid Inclusion, Pay-Per-Click, PPC, PR, PriceGrabber, Product Optimization, Publicity, RSS feeds, SEM, SEO, SERM, SERP, Shopping Feed, Shopping.com, SMO, Social Media Optimization, social news, Value Added Reseller, VAR, Yahoo
