Posts Tagged ‘Measurement/Analytics’


Marketers Use Third-Party Mobile Apps

Although three-quarters of marketers use third-party mobile networking applications, most do not create their own customized apps or use mobile advertising, according to a new survey from SocialMediaExaminer.com.

 
Twitter, Facebook Leading Social Media Marketing Tools

The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com.

 
5 Ways to Keep Location-Based Strategies Fresh

Geo-locational apps and social networks such as Foursquare are about to reach an inflection point – that is, a point where they become as mainstream as Facebook or Twitter, according to MarketingVox.

 
Most Marketers Use Social Media, But are New to It

A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to a new survey from HRH Media.

 
Behind the Curve: Week Ended April 23, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
 

Reputation Defender – Giggs Outed

Giggs Outed – Reputation Defender

Ryan Giggs Outed by MP as Super Injunction footballer

Super Injunction had stopped the discovery of facts about their affair

A wedded footballer named on Twitter as having a super injunction over a supposed adulterous affair with a reality TV star has been acknowledged in Parliament as Ryan Giggs.

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