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Los angeles Internet Retailers Lag In SEO

InternetGuru7 — Thu, 22 Apr 2010 20:05:25 +0000

Los Angeles 500 Internet Retailers Lag In SEO

Los Angeles Internet retailers spent approximately $1.2 million per day on 88,758 keywords in Q4 2009, but only 33% of their highest-priced keywords appeared in the top 50 natural search engine query results, according to a report released Thursday HRH Media, a company that provides search engine optimization services.The findings demonstrate in aggregate the group didn’t do much better than the Fortune 500, which Conductor highlighted in a report in February.

In the study, Los Angeles retailers were the most active merchants in paid search and the most visible, 72%, in natural search. Consumer brands came in at 69%; catalogs and call centers, 68%; and retail chains, 66%. Only 7% of the domains, not companies, surveyed showed a significant number of their terms in the top results. No companies appeared consistently in the search results, and the number of companies that had zero visibility brought down the average for each category.

Still, 36% of the companies studied showed mid-to-strong presence for their most advertised keywords.

Overall, the visibility in natural search results for the top 500 Internet retailers decreased as engine queries grew longer.

The report analyzed the effect increasing the specificity of words, phrases and terms has on natural search visibility. For long-tail keyword searches, companies followed a downward curve similar to the Fortune 500, as the number of words in search phrase increased.

Nathan Safran, senior research analyst at Conductor, points to a three-tier solution for retailers: define and understand the opportunities in terms of size and scale; set up a plan to carry out the strategy; and continually compare the results of both your company and competitors.

“Too many organizations treat SEO as an after-thought,” Safran says. “It needs to be ingrained in the company’s culture.”

Evidently not all company execs who hold the keys to the budget listen, though a Search Engine Marketing Professional Organization (SEMPO) survey reveals that 43% of roughly 1,500 client-side and agency search marketers plan to spend more on SEO in 2010 than they did last year. SEMPO also says 37% of companies expect to spend more on paid search in 2010 than they did in 2009.

Search Engine Optimization (SEO)

InternetGuru7 — Thu, 19 Feb 2009 03:47:03 +0000

Search Engine Optimization (SEO)

SITE REVIEW AND KEYWORD RESEARCH

At the beginning of the SEO process, HRH Media will examine your website to determine how its current design and architecture can be made more search engine friendly. Common features such as duplicate content, session ID numbers, Flash content, or dynamic content can provide obstacles to achieving higher placement in search engines. In our initial site review, HRH Media will identify these and other issues that will require correction during SEO implementation.

Relevant, well-chosen keywords are also essential to successful organic search engine placement. Based on our initial consultation with you, HRH Media will compile a list of keywords that are appropriate both for your target market and for characteristics of your website such as current ranking, site age, links, etc. Using search engine tools and proprietary research tools, HRH Media will identify which keywords offer the greatest potential for unique traffic and return on investment.

CONTENT

SEO content must appeal to two different audiences: search engine spiders and human readers. The professional copywriters employed by HRH Media will create website content that is not only SEO friendly, but also compelling, informative, credible, and stylistically appropriate for your industry and clientele. Our content writers will:

• Add keywords and text to current website pages

Our content writers will revise your existing site content to meet the keyword density and text length requirements of search engine algorithms. This may require expanding the amount of content on any given page. If your website is a new site, your content writer will create original content for the pages that have been slated for optimization. In all cases, HRH Media will strive to maintain the essence of your website and its message.

The content writer assigned to your site may solicit ancillary references and information from you to gain a sense of your industry, products, and/or services. This information will help him or her tailor your website’s content to the appropriate audience using an appropriate tone.

• Create new pages and content

Depending on the current size of your site, HRH Media may need to create new pages for indexing. Content on new pages will contain relevant keywords and text. For sites with very little content or a greater degree of industry competition, we can also write original, 300- to 600-word articles which are keyword rich and related to your products and/or services.

Google XML Sitemaps
HRH Media will create an XML sitemap of your website and submit it to Google. The Sitemap Protocol is a file that lists all of the URLs for your site. This will make it easier for search engine spiders to index your site, particularly if it contains many product pages or URLs that can be accessed only via a search form rather than by following a link.

Article Writing and Submission
The articles that HRH Media creates for your website may be posted either directly to your site to increase its optimized content or to other sites for link building purposes. If you prefer, the articles could be submitted to article directories to enhance natural link development. In such cases, our writing staff would create multiple versions of your article(s) so that the duplicate content filters of the search engines will not filter them out. These articles would then be distributed to more than 500 directories and publications, along with a disclaimer that each article may be published for free as long as your company is credited. Each article’s footer would thus include an author’s name (someone from your company) and a link back to your website.

Google Analytics Installation
Google Analytics is a service that provides detailed statistics about the visitors to your website. It’s a highly useful Internet marketing tool that reveals where your website traffic is coming from, including which search engines, pay-per-click ads, and keywords are driving the most visitors to your website.

Analytics Analysis & Reporting
The advanced analytics analysis and reporting service offered by HRH Media involves a thorough study of the analytics data related to your search engine optimization campaign. HRH Media will use these statistics to improve your SEO performance and modify your keyword list in accordance with the traffic your website receives from both optimized and non-optimized search terms.

INTERNAL LINK STRUCTURE OPTIMIZATION

Optimizing the internal link structure of your website is critical for several reasons. Clean URLs within the source code make it easier for search engine spiders to completely index your site. Improving your site’s internal link structure ensures that each themed page will have more pages pointing to it. Adding or improving a sitemap provides text-based links to key pages and further ensures that all pages will be crawled and indexed by the search engines.

NATURAL LINK DEVELOPMENT & EXTERNAL LINKS

Directory Submission

In addition to improving website architecture and content, HRH Media will work to boost your website’s link popularity. This part of the campaign will include submitting the site to web directories. After identifying which directories might improve the site’s profile, HRH Media will submit your website to applicable categories in those directories’ databases.

Text Link Advertising

Once your website has been submitted to the appropriate directories, HRH Media will purchase text link advertisements on well-known sites. These advertisements will boost your website’s exposure and credibility by association. Consumer confidence in your website should increase in proportion to its increased visibility.

Blog Posting

HRH Media will research and write sponsored blog posts for websites that are appropriate for your SEO campaign. These blogs will display content that is specifically relevant to your website and will link back to your website to increase incoming links.

Press Releases

Optimized press releases will be written and distributed online to help generate traffic and develop the link popularity of your site. Optimized press releases are often featured for several days in news search engines as the top stories for their given industry or keyword(s). Even after the initial interest in your news story has faded, your press release will remain indexed on search engines, helping to raise the visibility of your company and its products and services.

REPORTS AND SEO PERFORMANCE TRACKING

Before HRH Media begins your optimization, we provide a baseline ranking report to show how your site currently ranks in search engines. Additional ranking reports will be provided every month, and our staff will monitor the performance of your SEO campaign to make sure it is on the right track. Site reviews and optimization adjustments will be performed as needed, and our staff will contact you periodically via phone or email to provide project updates and discuss the optimization. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

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New Tool from Hitwise Aids in Keyword Research

InternetGuru7 — Thu, 08 Dec 2005 22:56:00 +0000

New York, New York – December 8, 2005 – Hitwise, an online intelligence service company, has released Search Intelligence Version 3.0. The new product is an update to its robust suite of search marketing tools.
Version 3.0 brings online marketers industry-first keyword research to help them identify additional search terms that have proven to be successful in attracting customers to competitors’ websites.

”It is essential that online marketers embrace best practice research in the highly competitive search landscape,” said Gavin Appel, SVP, Search Solutions at Hitwise. ”Search Intelligence Version 3.0 gives both experienced search marketers and beginners access to the industry’s most progressive keyword research tool available in the market. This release further demonstrates Hitwise’s continued commitment to provide customers with leading edge online marketing insight.”

Using a data set of more than 25 million Internet users worldwide across over 500,000 websites each day, Hitwise reports on the online usage and search behavior. This allows Hitwise to provide the breadth and depth
required for accurate and comprehensive analysis of search behavior. Search Intelligence Version 3.0 permits online marketers to run gap analysis reports of the terms driving traffic to their sites and those terms driving traffic to their competitor’s sites. The Gap Analysis report instantly displays the keywords that are missing from their
campaign, in some cases missed revenue opportunities, which can be simply exported to a bid-management tool for execution.

Search Intelligence Version 3.0 is currently available in the U.S. and the U.K.

To learn more about Hitwise, please visit: www.hitwise.com