Google Lets Users Opt Out Of Analytics Tracking, But Doesn’t Expect Many Will
Category: Daily ArticlesGoogle has announced the launch of a browser plugin that lets users avoid being tracked by Google Analytics. The company warned two months ago, in the midst of loud privacy-related complaints, that it was working on such a tool.
Google says the plugin will work in the following browsers:
It’s not available for Safari, but Google’s Brian Richardson hinted that may change in the future by saying today’s announcement is a “first step” and that Google hopes to “build continuous improvements moving forward.”