Ten blue links may never be less useful

Category: Daily Articles

Ten blue links may never be less useful than when a person who’s in a hurry is forced to squint at them on the screen of a cell phone.  Google’s taken an important step, then, by making the short answers it introduced a month ago available to folks who are on the go.

The possible uses are far-ranging, and the actual act of employing this feature is simple.  A post on the Google Mobile Blog first explained how it can come in handy, stating “If you’re like us, you may sometimes engage in trivia matches with friends on topics as far ranging as, what continent is Turkey in?, Star Wars release date?, or Augustus’ successor?”

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EU Regulators Blast Search Engine Data Collection Policies

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media Optimization

The New York Times reports that European Union officials have accused major search engine providers such as Google, Yahoo! and Microsoft of violating user’s personal rights by storing private data for too long. The Article 29 Working Party, an EU advisory board made up of 27 European national privacy chiefs issued a letter to the three companies on Wednesday urging them to appoint outside auditors to ensure that practices used to render data collected from individuals anonymously truly removes all links to a person.

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YouTube Revamps Google Campaign Toolkit

Category: Daily Articles

Google launched today YouTube’s You Choose 2010 Campaign Toolkit, an updated toolkit designed to help candidates create more effective campaigns and deliver more direct messages.

According to the YouTube blog post, the new toolkit will allow access to a wide range of both free and paid YouTube campaign tools such as the YouTube Politician Channel, Moderator, Promoted Videos, Call-to-Action Overlays and much more. The Politician Channel, for example, allows any federal or state candidate to brand their channel, upload longer videos and choose thumbnails for each video.

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Google Blogger Template Designer Available to Public

Category: Daily Articles

Google announced today that the Blogger Template Designer — a tool that allows users to customize the look and layout of their blog without knowing HTML or CSS — is now available to the public by default.

Users can now choose from an array of templates, images, colors and column layouts to design their own unique blog. According to a company blog post, the Blogger Template Designer features 19 new templates “with more on the way.” Other special features include free, professional background images from iStockphoto and the ability to override a design’s CSS under the advanced tab.

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Google Reaches Highest Share Ever After Revisions

Category: Daily Articles

Google reached its highest point in search market share for the month of May, according to a revised estimate from comScore.

Google reached 66.4 percent, versus 16.6 percent for Yahoo and 10.8 percent for Bing. But that follows an adjustment; originally, comScore has factored in slideshows and contextual shortcuts, which had pushed Yahoo’s numbers to 18.3 percent and Bing at 12.1 percent.

Still, even without the padding, the revised scores show that Bing has increased by about 4 percentage points since its original launch. ComScore’s methodologies are being criticized by analysts, including Broadpoint Amtech analyst Ben Schachter, who wrote in a research note June 10 that the company’s methodology and definitional cahnges may ipact the usefulness of its reported data.

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Google’s Search Engine Market Share Dominates Microsoft in Richmond Washington

Category: Daily Articles

Even in Microsoft’s backyard, Google still reigns as the top search engine.  The Seattle Press-Intelligencer reports that recent findings by ad network Chitka suggest, as they found that Google represents 79 percent of all search engine usage in Redmond, Washington, home to the corporate headquarters of Microsoft. Meanwhile, Microsoft’s Bing search engine accounted for 16 percent of all search engine usage – almost four times more than the national average but still far below that of Google.

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Go Live with Google TV

Category: Daily Articles

Google today announced Google TV, a new experience for television that combines TV and the web. Users can access all of their favorite websites and easily move between television and the web, opening up the TV to millions of channels of entertainment.

“Your television is also no longer confined to showing just video,” writes Salahuddin Choudhary, Google TV Product Manager. “With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more.”

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Steve Jobs wants to save us from Adobe Flash, our PC’s and Now Porn

Category: Daily Articles

Steve Jobs wants to save us from Adobe Flash, our PC’s and Now Porn

Steve Jobs has gone crazy. Taking the bait on a late-night e-mail from Valleywag Editor Ryan Tate, Jobs defended Apple’s App Store for offering “freedom from porn,” among other things.

Tate posted the entire back-and-forth, which began with his slightly drunken rage over an iPad commercial that promises a revolution. Tate tells Jobs that revolutions are about freedom: “If (Bob) Dylan was 20 today … Would he think the iPad had the faintest thing to do with ‘revolution?’”

Jobs’ response:

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Google Searches Queries for Quitting Facebook on the Rise

Category: Daily Articles

One of the hottest trends on the Internet is quitting Facebook. That’s the conclusion reached by InformationWeek after analyzing Google query results relating to the popular social networking site. It appears that a growing number of people are interested in learning how to get off of the site.

According to the InformationWeek article, the phrase “how to quit Facebook” had 16.9 million results as of Tuesday morning while the similar phrase “how do I delete my Facebook account” generated an additional 15.9 million links. While it’s impossible to tell exactly why the spike in interest in learning about deleting Facebook accounts has gone up, recent concerns about Facebook’s privacy policies is a likely cause of at least some of the issues.

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Google Enterprise Chief, Dave Girouard Would Like You All To Switch from Office to Google Docs

Category: Daily Articles

In an interview with CNET on Monday, Google Enterprise President Dave Girouard encouraged businesses to consider switching to Google Docs rather than purchasing an upgrade to Microsoft Office 2010 when it is released on Wednesday. According to Girouard, Microsoft is lagging in its cloud computing abilities, something that Google sees as a critical element in future business communication.

“We’re really creating a platform (where) everybody really can contribute to the Web, whether that means in the confines of a company or as a consumer to their family,” Girouard said. “I think that pretty core to all of our apps-related services is (allowing) everybody to contribute and work together to create content. The essence of our platform, and I think of cloud computing in general, is about people working together as opposed to an individual being productive on their own.”

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Google Android surpasses iPhone in U.S.

Category: Daily Articles

Google’s Android operating system edged out Apple’s iPhone operating system for the No. 2 spot in the U.S. consumer smartphone market in the first quarter, research firm NPD Group reported Monday.

According to NPD, devices running Android accounted for 28 percent of the units sold to U.S. consumers in the first quarter of 2010. BlackBerry devices made by Research In Motion, which use RIM’s homegrown operating system, took the top spot with 36 percent of the U.S. market. Apple’s iPhone, which had been in the No. 2 spot previously, fell to third place with 21 percent of the market.

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Google Reveals New Face

Category: Daily Articles

Google today launched a new look that features a navigation bar on the left side of the page. Powered by three Google toolsUniversal Search, the Search Options panel and Google Squaredthe left-hand side navigation bar provides users with a richer search experience that highlights the most relevant search tools and refinements for any particular query.

New Google Tools

Googles New Face

For example, the Search Options panel allows users to customize search results by suggesting the tools that are most relevant and helpful to the query. The second tool, Google Squared, which is available on Google Labs, helps users locate and compare entities.

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BBC News google enters digital books war with launch of editions

Category: Daily Articles

Seems like Google is entering into the digital book market. “Google is set to launch its own online e-book store in 2010. Google Editions books will not be tied to a specific device, unlike rival e-book company Amazon. The Amazon Kindle is linked to books from the company’s own store and similarly with Apple’s iBookstore. ” More Info

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Google to Launch Digital Bookstore This Summer

Category: Daily Articles

The Wall Street Journal reports that Google will be launching a digital bookstore this summer, jumping into a market that already includes such major industry players as Amazon, Apple and Barnes & Noble.

At the Book Industry Study Group in the New York offices of Random House on Tuesday, Chris Palma, Google’s manager for strategic-partner development, announced the timetable for the company’s launch of its digital bookstore. According to Palma, Google’s store will allow people to access a wide range of books in multiple formats from multiple sites, creating a significant difference from its competitors.

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Internet Advertising Click Fraud on the Rise

Category: Daily Articles, Internet Marketing

USA Today reports that click fraud is becoming more prevalent these days as cybergangs increase the use of “infected PCs to divert advertising dollars into their hands.”

According to the article, two separate estimates by Click Forensics and Anchor Intelligence reveal that in the first quarter of 2010 17 percent to 29 percent of clicks to online ads were fraudulent. The estimates represent a 15 percent to 25 percent increase from fourth quarter 2009.

“Most often, click fraud is the work of cybercriminals who put up websites carrying online ads and no other content,” said USA Today.

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YouTube Direct 2.0 Now Available

Category: Daily Articles

Google yesterday announced the launch of YouTube Direct 2.0, an upgraded version of a tool that allows media organizations to request, review and re-broadcast user-submitted videos on their own websites.

According to a post on Google’s Citizen Tube blog, YouTube Direct 2.0 includes “substantial upgrades that make it easier for news organizations to test and customize the platform.”

Among many back-end upgrades, the new version also allows citizen reporters to submit photos, view and edit video captions and upload multiple videos on a single page. The mobile application code is now available for both the iPhone and Android.

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Facebook Top Search Query At Google, Bing & Yahoo

Category: Daily Articles

Guess what search term was the top search term at Google, Bing and Yahoo for the month of March? It was Facebook! Hitwise released data for the four weeks ending March 27th saying that across the three major search engines, the top query is the term [facebook].

Of the search terms they tracked on Google, 1.17% of those searches were for facebook. Bing had more, with 2.6% and Yahoo saw 1.70%.

Here are the top ten search terms for the month of March at Google, Bing and Yahoo according to Hitwise:

Hitwise on Facebook

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Google To Phase Out Old Keyword Tool In Exchange For New Version

Category: Daily Articles, Internet Marketing, Search Engine Optimization

If you try to access Google’s external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion of those users to the new tool.

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Word War III: Google vs. Governments

Category: Daily Articles

Word War III: Google vs. Governments

Word War  III: Google vs. Governments

In how many ways did Google respond to this week’s letter (PDF) from the data protection authorities of nine countries criticizing the company’s approach to privacy?

The first response came in the form of a statement from Google’s official PR operation.

Predictably, it was blander than bland. “We try very hard to be upfront about the data we collect, and how we use it,” the statement suggested. “Of course we do not get everything 100 percent right — that is why we acted so quickly on [Google] Buzz.”

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Goodbye Google Advertising Professionals Program, Hello Google AdWords Certification

Category: Daily Articles, Internet Marketing


Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level has been lowered. More below.

Google Advertising Professionals launched in 2004 and is being phased out in place of the Google AdWords Certification program. Part of this change is to offer more training materials, more challenging certification exams, offer more advanced exams to test search, display, reporting and analysis and a shiny redesigned Certified Partner badge.

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Google Adds Episodes Filter To TV Searches

Category: Daily Articles, Internet Marketing


Google noted that they added a new search option for TV show related queries that let you filter by show episode.

For example, here is a search query with the search options showing video and episodes:

Episodes on Google Video Search
Episodes on Google Video Search
This is a pretty neat filter to have, especially when you are trying to find that show you remembered, but didn’t quite know how to find.

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Google “Augmenting” Street View With Local Biz Information

Category: Internet Marketing


Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months ago, but now appears to be rolling it out more extensively.

Local business listings now appear as small icons connected to their buildings in the Street View image.

Clicking on one brings up an “info window” overlay on the map. Clicking through on the info window to “more info” brings up the Google Place Page:

Picture 30

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Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC)

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages.

PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking advantage of the opportunities available. You should move past just serving ads to putting forth comprehensive strategies that will grow your business.

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Ticket Industry Spam Takes Over Google Maps

Category: Daily Articles, Internet Marketing

Finding tickets for your favorite concert or sporting event can be hard enough, but if your search starts with Google, chances are good that your first challenge will be getting around the veritable spamfest that ticket affiliates and second-tier ticket resellers have created.

A reader contacted us last week to point out what’s going on. Have a look at these Google.com search results, all of which show spam-filled Google Maps Oneboxes. (Note: current search results may differ from when we took these screenshots.)

lady gaga tickets tacoma

gaga-tacoma

bon jovi tickets winnipeg

bonjovi-winnipeg

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Privacy issues? Google engineers leaving Facebook in droves

Category: Daily Articles, Search Engine Marketing

Well I bet they didn’t quite expect that. In the wake of Facebook’s F8
conference this week, where it apparently bid to become the new Sheriff of the
Internet, Facebook’s plans to effectively put ’social’ into the very structure
of the Web has a few people a little concerned.

The main issue is that there are concerns that Facebook, by default,
now opts you in to allowing third party sites like Yelp to ‘personalise’
your experience, and there are questions about how much information
is given away.

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Google’s Hubble Telescope Doodle Links To Google Sky

Category: Daily Articles, Search Engine Marketing

Saturday, April 24th is the 20th anniversary of the launch of the Hubble Telescope by NASA. The launch date was exactly on April 24, 1990 at 8:33:51 am EDT. Google Australia already has a special logo up for the day. This logo, like the Olympics logo spans across the width of the web page. Something you may not notice is that some of the stars and planets can be clinked on. They actually hyperlink to Google Sky, so give it a try.

Google Hubble Telescope Doodle

I assume this will continue to go live on the various Google destinations as the clock hits Saturday around the world.

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Google Posts Information on Government Requests

Category: Daily Articles

On Wednesday, Google released an online map which lists requests from worldwide governments to remove content from its Web sites or hand over information about users of Google products including its search engine, YouTube and Blogger.

BusinessWeek reports that the new site, called Google Government Requests, lists the governments of more than 40 countries which have asked Google for data requests or asked them to take down content in the last six months of 2009. In light of recent problems with Google, China was left off the list — Google says it’s because releasing such information is illegal in China.

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Gray Powell’s unfortunate legacy: iPhone SEO poisoning and malware

Category: Daily Articles, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Optimization

There’s been no shortage of blog coverage about the stray iPhone SEO left behind by Apple engineer Gray Powell in a California bar last month. While gadget and Apple blogs have been busily covering every possible piece of minutia around the incident, the device, and whether or not Mr. Powell wears black turtlenecks, the crew at Help Net Security was doing a different kind of digging.

This is a hot topic right now, and Gizmodo’s now-infamous post has created loads of juicy targets for the lowlifes who practice iPhone SEO poisoning — injecting links to malicious sites and malware into search results on sites like Google and Bing.

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Mobile SEO Future Planning – iPhone SEO

Category: Daily Articles, Internet Marketing, Search Engine Optimization

2010 is the next year that has been talked about year after year as far as mobile online use truly taking off.

The Apple iPhone was indeed revolutionary and provided the true smartphone leap forward, that has been followed and in many ways being surpassed by Android, with more and more mainstream users browsing online via mobile devices.

How does this impact & affect the SEO that you have already carefully crafted for your sites?  Not much…for now.

Google CEO Eric Schmidt stated at the 2010 Mobile World Congress their new mantra & current strategy is “Mobile First” thus you can be first by getting ahead of your competition by planting these mobile seeds into your site:

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Google warns bad SEO can result in legitimate websites being blocked

Category: Daily Articles, Search Engine Optimization

Google warns bad SEO can result in legitimate websites being blocked
Search engine giant Google has warned companies that the incorrect use of search engine optimization techniques could have serious negative consequences for both their Google ranking and their reputation.

Search engine giant Google has warned companies that the incorrect use of search engine optimization techniques could have serious negative consequences for both their Google ranking and their reputation.

According to the firm, companies that carry out SEO campaigns incorrectly, or those which optimize their websites in a non-standard manner could end up being blocked from search engine results pages.

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Yahoo! Appoints News CPO

Category: Daily Articles

Yahoo! today announced the appointment of Blake Irving as their new Chief Product Officer. Irving will replace Ari Balogh, who will be leaving the company on June 3.

According to the company press release, the new CPO will lead Yahoo!’s products organization which includes overseeing the vision, strategy, design and development of Yahoo!’s global consumer and advertiser product portfolio.

Before joining Yahoo!, Irving was a professor at Pepperdine University’s Graziadio School of Business and Management in Malibu, California. Irving’s resume also includes serving as Corporate Vice President of the Windows Live Platform group as well as development and product marketing management positions at Xerox Corp., Oki Electric Industry Co. Ltd. and Compaq Computer Corp.

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Google Acquires UK Visual Mobile Search Engine Plink

Category: Daily Articles

The Guardian reports that Google has made its first acquisition of a UK company, purchasing visual mobile search engine Plink for an undisclosed sum. Founded by British doctoral students Mark Cummins and James Philbin, Plink analyzes images of well-known art and identifies them along with providing useful information. Users can share the information with friends and also choose to purchase posters of the artwork when available.

Plink has a previous relationship with Google. The company’s only funding to date came in the form of $100,000 won through the Android Develop Challenge in December — a contest designed to locate the most promising digital applications developed for the Google mobile phone platform.

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Google and Nintendo Create Search Engine Game

Category: Daily Articles

PC World reports that Google and Nintendo have joined forces to create a Wii search engine game that has players competing to produce top search engine results. The new game, And-Kensaku, will be released exclusively to Japanese Wii owners at the end of April.

According to the article, players complete by guessing the most popular web search terms. The player with the most correct guesses wins.

“The hook: It uses Google’s search engine, and while you can play it offline with some 10,000 pre-stored words and phrases, go online and you’ll be able to download additional challenges based off current Google search trend,” writes Matt Peckham of PC World.

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Google Posts Video Explaining Google Buzz Safety to Teens

Category: Daily Articles

CNET.com reports that Google has responded to parental concerns about the safety of their Google Buzz social media platform by producing a YouTube video instructing teens on how to safely use the service. Some parents had raised concerns that their children had unwittingly given up sensitive personal information through Google Buzz, making them vulnerable to online predators.

The YouTube video reminds users that, like with all Google products, “you have to be at least 13 to use Buzz” — even though Google only recently began asking Google Buzz users to verify their age. The video gives five tips for teens on “controlling” their Google Buzz usage:

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Google Tweaks Suicide Related Search Results

Category: Daily Articles, Search Engine Optimization

Google has changed its automatic search suggestions that are prompted by a query on how to commit suicide, reports The New York Times. The search giant now includes an icon of a red phone and the toll-free number for the National Suicide Prevention Lifeline.

Chief Health Strategist for Google Dr. Roni Zeiger told the Times that this change is only the second time Google has “added such guidance on troubling search terms.” The first time was a few months ago when Google added a phone number for the national poison control hotline for searches related to the phrase “poison emergency.”

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Google Ditches Topeka, Back to Being Google

Category: Daily Articles

Google is back to being Google today, one day after attempting to pull an April Fool’s joke on users. On Thursday, visitors to the main Google search engine saw the company’s iconic logo replaced with a similar logo with the word “Topeka.” To further the illusion, a post on the Official Google Blog stated that the company was changing its name to Topeka, complete with photos from the company campus with the new branding.

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Google Supports Digital Due Process Cloud

Category: Daily Articles
Google announced today a new coalition with privacy groups, technology companies and academics designed to update the federal Electronic Communications Privacy Act (ECPA), which governs how law enforcement can access electronic information.

Signed into law in 1986, the ECPA has not been updated since. The new coalition, Digital Due Process, is reaching out to government officials and hopes to reach an agreement with law enforcement agencies to develop an updated version of the law.

In a post on the Google Blog, Senior Counsel of Law Enforcement and Information Security at Google Richard Salgado wrote, “Originally designed to protect us from unwarranted government intrusion while ensuring that law enforcement had the tools necessary to protect public safety, it was written long before most people had heard of email, cell phones or the “cloud” — the term used for programs helping people store personal data like photos and documents online.”

According to the announcement, Digital Due Process wants to modernize the ECPA in four ways: better protect your data stored online, better protect your location privacy, better protection against monitoring of when and with whom you communicate, and better protection against bulk data requests.

Along with Google, Digital Due Process includes major corporations such as AOL, AT&T, eBay, Microsoft, Intel and many others.

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The 5 Secrets PPC Agencies Don’t Want You to Know

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC)

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.

What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:

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Internet Marketing

Category: Internet Marketing

Internet Marketing

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Search Engine Marketing (SEM)

Category: Search Engine Marketing

Search Engine Marketing (SEM) by HRH Media

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Social Media Optimization (SMO)

Category: Social Media Optimization

Social Media Optimization (SMO)

Social media optimization (SMO) is a group of tools for creating publicity through social media, online neighborhoods and public websites. Techniques for SMO contain adding RSS feeds, social news buttons (like the one below), blogging, incorporating third-party community functionality like images and videos. Social media optimization is linked to search engine marketing, but varies in several ways, principally the spotlight in driving traffic from sources other than search engines though improved search ranking which is also one of the advantages of successful SMO.

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Google, Yahoo!, Microsoft, Join PPC Summit

Category: Daily Articles, Internet Marketing, Pay Per Click (PPC)

San Francisco, California – - July 10, 2008 – Over 100 Internet marketers, advertisers and business professionals, joined industry experts from Microsoft, Google and other firms, at The Pay Per Click Summit in San Francisco.

One of the notable participants, included PPC Summit CEO Mary O’Brien, former Yahoo! Search Marketing Director, who was joined by Keynote speaker Jorie Waterman, Microsoft AdCenter Product Manager, and other industry gurus who shared proven strategies to increase online market share. During the two full days of training, expert trainers presented on these topics: search marketing, bid management, keyword targeting, B2B and B2C advertising, click fraud, landing page and website optimization, Google Adwords tools and other hot topics. For more information about these sessions or other industry trends, take advantage of the Internet Marketing tips covered in the PPC Summit Secrets Revealed email newsletter. Sign up information can be found at

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Google and AOL Enter $1 Billion Partnership

Category: Daily Articles

Mountain View, California – December 22, 2005 – Search engine Google Inc. and America Online, Inc. have entered an expanded strategic partnership which includes a $1 billion investment for a 5% stake in AOL
by Google and creates a global online advertising partnership.

Under the terms of the agreement, Google will make more of AOL’s industry-leading content available to Google users. The new alliance expands on the original relationship between the two companies launched
three years ago.

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Google Offers Urchin Website Analytics for Free

Category: Daily Articles

Mountain View, California – November 14, 2005 – Google Inc. has announced that its hosted web analytics service, Google Analytics, is now being offered for free. Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and websites.

Google Analytics helps businesses determine what keywords attract the most visitors, which email campaigns create more customers, and how to design web pages that hold people’s attention.

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Matt Cutts, Senior Engineer at Google to Discuss SEO

Category: Daily Articles

Austin, Texas – October 28, 2005 – Google’s lead senior engineer, and search engine optimization expert, Matt Cutts, will be interviewed at a morning talk at WebmasterWorld’s Search Engine and Internet Marketing Conference, “PubCon,” in Las Vegas, November 15 to 17, 2005.

The CEO of WebmasterWorld, Brett Tabke, is scheduled to interview Mr. Cutts with questions generated by senior industry executives, search engine specialists and WebmasterWorld members.

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Google Names President of Chinese Business Operation

Category: Daily Articles

Mountain View, California – October 25, 2005 – In a move that may indicate the enormous importance of the Chinese Internet search engine market, Google Inc., has hired respected business leader Johnny Chou to establish and lead Google’s sales and business development operations in Greater China.

Mr. Chou joins Google as President, Sales and Business Development, Greater China. As President, Chou will be responsible for building Google’s sales and channel businesses, and expanding the company’s strategic partnerships in the region.

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Security Firm Indentifies Google Scripting Vulnerability

Category: Daily Articles

San Jose, California – ( The Hosting News ) – October 10, 2005 – Internet security firm, Finjan, identified a cross site scripting vulnerability on the Google website last week.

Limor Elbaz, Vice President of Business Development and Strategy with Finjan described the issue, ”The cross site scripting vulnerability could have allowed a remote attacker to take over victims’ Google Accounts, or fake the website’s content in order to deceive end users into downloading malicious content or providing personal and confidential information (known as ‘phishing’).”

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Amercian Publishers Sue Google to Stop Scanning of Print Works

Category: Daily Articles

Washington, D.C. – October 20, 2005 – Search engine giant, Google, is being sued by The Association of American Publishers (AAP), to prevent Google from digitally coping and distributing copyrighted works without permission of the copyright owners.

The lawsuit was filed after discussions broke down between AAP and Google’s top management regarding the copyright infringement implications of the Google Print Library Project. The suit seeks a declaration by the court that Google commits infringement when it scans entire books covered by copyright and a court order preventing it from doing so without permission of the copyright owner. The lawsuit was filed on behalf of five major publisher members of AAP: The McGraw-Hill Companies, Pearson Education, Penguin Group (USA), Simon & Schuster and John Wiley and Sons.

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Search Engine Keyword Tool Returns Better Results

Category: Daily Articles

Los Altos, California – October 21, 2005 – A new search engine tool hasdebuted. The new tool, developed by Otopy, Inc., uses semantics and linguistic analysis to identify which keyword or search phrase willreturn a useful search engine result.

Developed by Otopy, Inc., a Los Altos-based startup, and released in Beta recently – its Internet search assistant was developed two years of research and development. Otopy’s tool addresses the problem of not knowing exactly what search term will produce a useful search result.

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