Google lost its top position in US customer satisfaction among search portals in 2010, according to analysis of the 2010 American Customer Satisfaction Index (ACSI) by ForeSee Results.

Google Hits Lowest ACSI Level Since ‘02
Since Google’s inclusion in the Index in 2002, it has been the industry leader in customer satisfaction every year but 2007, when Yahoo was ranked number one, and this year, when it has been overtaken by the All Others category. The All Others category (dominated this year by niche websites like Dogpile, GoodSearch, MyPoints, and Swagbucks) outscores Google by two points this year.

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Tags: Behavioral Marketing, blogs, Branding, Creative Issues, Demographics, Direct, E-Commerce, Entertainment, Google Advertisers, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Media Department, Online, Online Networks, Research, Top US Web Properties

eBay, AOL Benefit from Increased US Web Usage

eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company.

Americans Engage More Online
With growth that may be partially explained by March 2010 having three more days than February 2010, Americans conducted an average of 57 internet sessions during the month, 7.6% more than 53 the previous month. The average number of domains visited per person grew 7.2%, from 83 to 89, and the average number of web pages visited per person increased 4.1%, from 2,543 to 2,646.  Read more... (727 words, 4 images, estimated 2:54 mins reading time)

Tags: Behavioral Marketing, blogs, Demographics, Direct, Directories, E-Commerce, Entertainment, Google Advertisers, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Media Department, New Tech, Online, Online Networks, Research, Retail, Search Engine Marketing, Top Sites by Unique Visitor

Americans Watch 31.2B Online Videos in March ‘10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.

Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a total of 13.06 billion videos on Google Sites for the month, representing 41.8% of all online videos viewed.

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Tags: Behavioral Marketing, blogs, Branding, Creative Issues, Demographics, Direct, E-Commerce, Entertainment, Google Advertisers, hulu, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Media Department, New Tech, Online, Online Networks, Research, Television, Top Sites by Unique Visitor, TV Syndication, Viral Marketing, Youtube

An online coupon for $10 off a $50 purchase at department store retailer JCPenney and a printable coupon for a free entrée with the purchase of an entrée and two beverages at casual dining chain IHOP were the most popular coupons in March 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.

RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon savings numbers. Overall, consumers saved about $6.4 million online last month and saved about $71.7 million online from the launch of RetailMeNot’s coupon data report in April 2009 until the end of March 2010. Printable coupon users saved about $1.46 million online last month, downloading 293,349 coupons. Since April 2009, printable coupon users have saved $15.55 million, downloading 3.1 million coupons.  Read more... (353 words, 4 images, estimated 1:25 mins reading time)

Tags: Behavioral Marketing, Branding, Demographics, Direct, E-Commerce, Entertainment, Food, Integrated/Cross-Media/Convergence, Interactive, Measurement/Analytics, Online, Promotions, Research, Retail, Viral Marketing

HRH Entertainment & Promotions by Javogotainment

Tags: Entertainment, Entertainment & Promotions, HRH Entertainment & Promotions, Javogotainment, SEO Los Angeles