Posts Tagged ‘Behavioral Marketing’
Although three-quarters of marketers use third-party mobile networking applications, most do not create their own customized apps or use mobile advertising, according to a new survey from SocialMediaExaminer.com.
The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com.
Geo-locational apps and social networks such as Foursquare are about to reach an inflection point – that is, a point where they become as mainstream as Facebook or Twitter, according to MarketingVox.
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
An online coupon for $10 off a $50 purchase at department store retailer JCPenney and a printable coupon for a free entrée with the purchase of an entrée and two beverages at casual dining chain IHOP were the most popular coupons in March 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.