Search Engine Data Warehouse Magnetic Raises $4 Million in Funding

The New York Times reports that start-up Data Warehouse Magnetic has raised $4 million in its first round of institutional funding. Previously called Domdex, the New York-based company uses data from search engines to help advertisers target their messages to specific demographic.

Similar to BlueKai, Magnetic lets ad networks, ad exchanges and demand side platforms purchase information from Magnetic’s warehouse of data to better target their ads. However, Magnetic’s data comes from search engines instead of BlueKai’s e-commerce driven data. Data from people who search for items such as “computers” is collected by Magnetic and used by computer companies, for example, to better target ads for new PCs.

The new round of investment was led by Charles River Ventures, Ron Conway and the NYC Investment Fund. The company has raised $5.25 million in funding to date; previous investors include Founder Collective and IA Capital Partners.


Reputation Defender – Giggs Outed

Giggs Outed – Reputation Defender

Ryan Giggs Outed by MP as Super Injunction footballer

Super Injunction had stopped the discovery of facts about their affair

A wedded footballer named on Twitter as having a super injunction over a supposed adulterous affair with a reality TV star has been acknowledged in Parliament as Ryan Giggs.

Lib Dem MP John Hemming outed Giggs through an urgent Commons question on privacy orders.

Using parliamentary privilege to break the court order, he said it would not be practical to imprison the 75,000 Twitter users who had named the player.

The High Court has again ruled that the injunction should not be lifted.

It rejected two attempts on Monday to overturn the ban, the first after a Scottish paper named the footballer on Sunday, and the second after Mr Hemming’s action.

Twitter order

The player obtained the order against ex-Big Brother contestant Imogen Thomas, who is a former Miss Wales, and the Sun newspaper.

The footballer’s lawyers have also obtained a High Court order asking Twitter to reveal details of users who had revealed his identity after thousands named him.

Parliamentary privilege protects MPs and peers from prosecution for statements made in the House of Commons or House of Lords.

Addressing MPs, Mr Hemming said: “Mr Speaker, with about 75,000 people having named Ryan Giggs it is obviously impracticable to imprison them all.”

 

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