YouTube Revamps Google Campaign Toolkit
Google launched today YouTube’s You Choose 2010 Campaign Toolkit, an updated toolkit designed to help candidates create more effective campaigns and deliver more direct messages.
According to the YouTube blog post, the new toolkit will allow access to a wide range of both free and paid YouTube campaign tools such as the YouTube Politician Channel, Moderator, Promoted Videos, Call-to-Action Overlays and much more. The Politician Channel, for example, allows any federal or state candidate to brand their channel, upload longer videos and choose thumbnails for each video.
Through Google’s free analytics tool, the Google Moderator, politicians can engage with voters in a one-to-many dialogue via video and text from their YouTube channel. These tools along with other paid formats such as TV Ads Online and Promoted Videos, organizations can keep staff and volunteers on the same page while informing and engaging voters.
“As access to information online is increasingly important in elections, we’re pleased to continue developing useful tools for voters and candidates,” said Ginny Hunt, head of public sector programs at Google.

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