Video Search Engine Blinkx Launches Personalized Ads

Reuters reports that video search engine Blinkx is refining its marketing strategy to target the specific viewing habits of its users. According to the report, the company has launched a new platform with personalized ads that are shown to each user based on their past search habits.

This form of behavioral advertising is becoming increasingly common in the online world, and several search engines in recent years have launched similar platforms to deliver targeted advertising content based on the search habits of their users.

According to Blinkx CEO Suranga Chandratillake, the new technology allows the company to understand its audience even further and give a better performance for the advertiser.

“Targeting is extremely valuable,” he said. “What we saw, particularly during a recession, is that if you can target viewers then advertisers can justify higher spend. Targeting in general can be very powerful in keeping the (ad rate) pricing high.”

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Reputation Defender – Giggs Outed

Giggs Outed – Reputation Defender

Ryan Giggs Outed by MP as Super Injunction footballer

Super Injunction had stopped the discovery of facts about their affair

A wedded footballer named on Twitter as having a super injunction over a supposed adulterous affair with a reality TV star has been acknowledged in Parliament as Ryan Giggs.

Lib Dem MP John Hemming outed Giggs through an urgent Commons question on privacy orders.

Using parliamentary privilege to break the court order, he said it would not be practical to imprison the 75,000 Twitter users who had named the player.

The High Court has again ruled that the injunction should not be lifted.

It rejected two attempts on Monday to overturn the ban, the first after a Scottish paper named the footballer on Sunday, and the second after Mr Hemming’s action.

Twitter order

The player obtained the order against ex-Big Brother contestant Imogen Thomas, who is a former Miss Wales, and the Sun newspaper.

The footballer’s lawyers have also obtained a High Court order asking Twitter to reveal details of users who had revealed his identity after thousands named him.

Parliamentary privilege protects MPs and peers from prosecution for statements made in the House of Commons or House of Lords.

Addressing MPs, Mr Hemming said: “Mr Speaker, with about 75,000 people having named Ryan Giggs it is obviously impracticable to imprison them all.”

 

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