New York, New York – October 17, 2005 – Inform Technologies LLC has launched a new search engine which distills Internet news content into its common semantic elements, or a mathematical language – and then serves the content to searchers in a simple, precise and streamlined platform.

The new platform is free and available in beta form starting today at www.inform.com . The new search engine combines news reading, aggregation and search. Beyond the user benefits, Inform provides a framework for publishers seeking to increase page views and adapt to the changing habits of online news consumers.

Michael Rogers, former Vice President of The Washington Post Company’s new media division described the new developments, ”Inform’s vision reflects bigger online news reading trends – topic-driven, personalized news consumption. Consumers and content providers are still trying to evolve the traditional newspaper model and figure out an easy way to read and present information on the Internet. Inform offers an interesting new option for both.”

Inform targets searchers who know they have a “news problem” and are frustrated by reading news online.

Inform’s technology collects content from thousands of sources and analyzes the text using an algorithmic processing engine. Through this process, Inform tags and scores each component of the article, identifying each topic, industry, organization, person, place and product mentioned throughout the article. In technical terms, this process is called “meta-tagging” and the promise of consistent automatic meta-tagging has been heralded by publishers as the Holy Grail for online information retrieval.

According to Neal Goldman, CEO of Inform, ”We convert news into math and the resulting metadata enables a new user experience. Scientists have been trying to create a common semantic, or invent a mathematical schema for describing the English language, for years. We’re doing it.”

Inform allows users to view online news in a traditional manner, then quickly dive deeper into topics in which they are interested. Unlike most newsreaders, aggregators and search engines that rely on RSS feed summaries, Inform searches and tags entire articles, returning highly-structured, relevant articles without the “noise” of traditional search results. Inform presents a one-step process of accessing in-depth, relevant and personalized news content.

Inform is run by the same team that founded Capital IQ – a software and information company that transformed the way the entire corporate finance industry receives and processes information. Capital IQ was sold to McGraw-Hill in 2004.

”We recognize that organizing news on the web is an ambitious goal for a startup, but our deep experience in structuring unstructured data gives us confidence in our ability to make it a reality,” said Goldman.