Category: Internet Marketing
The New York Times reports that European Union officials have accused major search engine providers such as Google, Yahoo! and Microsoft of violating user’s personal rights by storing private data for too long. The Article 29 Working Party, an EU advisory board made up of 27 European national privacy chiefs issued a letter to the three companies on Wednesday urging them to appoint outside auditors to ensure that practices used to render data collected from individuals anonymously truly removes all links to a person.
USA Today reports that click fraud is becoming more prevalent these days as cybergangs increase the use of “infected PCs to divert advertising dollars into their hands.”
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