Archive for March, 2010
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Google announced today a new coalition with privacy groups, technology companies and academics designed to update the federal Electronic Communications Privacy Act (ECPA), which governs how law enforcement can access electronic information.
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Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:
How close did Microsoft come to a major naming mistake with its most recent search engine? Pretty close, according to a CNET interview with Microsoft chief marketing strategist David Webster. According to Webster, Bing was not the first choice for a name for the company’s new search engine but something very close: Microsoft Bang.